Topic
Every post on the Index about automation.
Todd argues that marketers who cling to familiar workflows for fear of losing control miss out. At Provalytics, automating routine data work let a smaller agency's analysts support strategy, and its brands noticed more creative campaigns.
By Todd Kirk
Todd, previously skeptical of AI hype, sees GPT5.5 as a possible turning point for marketing analytics at Provalytics. Automating pattern detection frees the data science team to design better algorithms, while human intuition keeps steering the insights.
By Todd Kirk
Todd argues that as AI takes over most tasks, human intuition, creativity and strategic foresight remain what set people apart. Todd says teams should use AI for efficiency while anchoring decisions in human insight, since imagination combined with data produces stronger strategies.
By Todd Kirk