Topic
Every post on the Index about audience insights.
Dahv argues that real-time ad data means little without a narrative around it. Turning audience insights into stories requires adapting quickly to feedback and telling those stories well, or a brand risks being forgotten.
Dahv argues that marketers should look past trends and study real-time data for patterns. Using Prime Video's thrillers and struggling unscripted content as signals, Dahv says acting quickly and tying storytelling to data keeps strategy from going stagnant.