Topic

Attribution

Every post on the Index about attribution.

2 posts

Marketing & Advertising · October 28, 2026

Server-side tracking patches the pipe, not the measurement model

Jeff argues that server-side frameworks only move the collection point and don't change what marketers are permitted to see. With walled gardens blocking access and most of the journey already untrackable, he says measurement should shift to outcomes and aggregated data.

By Jeff Greenfield

Marketing & Advertising · April 8, 2026

AI marketing insights fail without human context and intuition

Jeff argues that AI marketing insights stall because they lack human context, not because the technology is weak. Numbers alone don't persuade, so teams need empathy and narrative to turn data into action and avoid strategic misfires.

By Jeff Greenfield