Topic
Every post on the Index about artificial intelligence.
Jeff argues that AI marketing insights stall because they lack human context, not because the technology is weak. Numbers alone don't persuade, so teams need empathy and narrative to turn data into action and avoid strategic misfires.
Jeff argues that AI can produce valuable insights only when teams rebuild their attribution models rather than cling to legacy systems. He says AI platforms support real-time decisions and that privacy-first models are essential for compliance and trust.
Jeff argues that AI chatbots are changing how attribution works, with real-time insights and privacy-first models becoming essential. He warns that teams relying on legacy systems lose agility and should invest in real-time capabilities.