Marketing & Advertising · Marketing strategy

Marketing playbooks must change as search and culture shift

In short Marketers who cling to old rules risk being buried, so they should adapt by using new storytelling channels and AI-personalized narratives.

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When Star Wars returns to the big screen and Google overhauls search, your marketing playbook needs a rewrite.

I've navigated shifts like these, and they always demand flexibility.

Consider the landscape:

  • Star Wars isn't just a movie; it's a cultural flashpoint.
  • Google's AI Max isn't a tweak; it's a revolution in discovery.

If your strategy clings to old rules, you're not just missing out—you're at risk of getting buried.

Innovation isn't a buzzword; it's survival.

We need to pivot:
- Leverage new storytelling channels 🚀
- Embrace AI to craft personalized narratives

Are you ready to seize the opportunity?

Originally posted on LinkedIn →

Topics Marketing strategy · AI in search · Storytelling · Adaptability

Dahv Greenfield

About the author

Dahv Greenfield

Runs performance media and client strategy for D2C and B2B brands

Dahv Greenfield is a marketer with 10+ years of experience in performance media and account strategy. Dahv launched NuCalm's D2C transformation across paid media, organic content, podcast strategy and attribution reporting, and scaled customer acquisition for B2B clients at Compound Growth Marketing. Dahv has served as the key contact for stakeholders from startup founders to Fortune 500 executives.

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