Marketing & Advertising · AI-generated music

Marketers should use AI-generated music to reach audiences

In short AI-generated songs are already a large share of uploads, so marketers should use them for creative ideas and new audiences or risk falling behind.

Feeling stuck in your marketing strategy? Look to AI-generated songs—they’re redefining creativity and audience engagement.

I’m seeing this shift firsthand.

AI isn’t just about data crunching anymore; it’s songwriting and sparking fresh connections.

When 44% of daily uploads on platforms like Deezer are AI-generated, we need to pay attention.

This isn’t a future trend—it’s now.

Time to reimagine our playbooks:

  • Embrace AI for unexpected creativity
  • Leverage these songs to reach untapped audiences 🎵

Yet, navigating this space requires balance.

If we hesitate, we risk falling behind in audience engagement.

Innovation isn’t just an option—it’s a necessity.

Originally posted on LinkedIn →

Topics AI-generated music · Marketing strategy · Audience engagement · Creativity

Dahv Greenfield

About the author

Dahv Greenfield

Runs performance media and client strategy for D2C and B2B brands

Dahv Greenfield is a marketer with 10+ years of experience in performance media and account strategy. Dahv launched NuCalm's D2C transformation across paid media, organic content, podcast strategy and attribution reporting, and scaled customer acquisition for B2B clients at Compound Growth Marketing. Dahv has served as the key contact for stakeholders from startup founders to Fortune 500 executives.

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