Marketing & Advertising · Brand storytelling

Internal memos can become external marketing campaigns

In short Internal communications can be turned into storytelling that reaches outside audiences, and brands that stick only to traditional channels risk missing untapped ones.

Turning an internal memo into a marketing megaphone isn't just a Marriott move—it's the future of brand storytelling.

Innovation means embracing the unexpected.
Marriott flipped a simple memo into a full-fledged campaign.

This isn't just creative; it's strategic.
It shows how internal insights can drive massive external impact.

Blockbuster hits like 'Devil Wears Prada 2' teach us how stories captivate.
But if we stick only to traditional channels, we risk missing out on untapped audiences.

Here's how we can follow suit:
- Amplify internal comms beyond the boardroom walls.
- Turn every announcement into a storytelling opportunity. 🔊

Break the mold, or risk staying in it.

Originally posted on LinkedIn →

Topics Brand storytelling · Internal communications · Marketing strategy

Dahv Greenfield

About the author

Dahv Greenfield

Runs performance media and client strategy for D2C and B2B brands

Dahv Greenfield is a marketer with 10+ years of experience in performance media and account strategy. Dahv launched NuCalm's D2C transformation across paid media, organic content, podcast strategy and attribution reporting, and scaled customer acquisition for B2B clients at Compound Growth Marketing. Dahv has served as the key contact for stakeholders from startup founders to Fortune 500 executives.

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