Marketers clinging to traditional ads are losing Gen Alpha's attention to creator-driven narratives that make brands part of the story.
When I saw Aéropostale’s creator-led mini-series captivating Gen Alpha, it hit me: brands stuck in the old way are falling behind.
The default belief is that traditional ads offer a safe play. What actually occurs is they miss out on the vibrant engagement creator-driven content fosters.
Staying with old-school ads cost them the vibrant dialogue driving today's brand loyalties.