AI & Technology
Builds revenue teams and go-to-market strategy for technology companies
“Efficiency is valuable.”
Larry Todd is VP of Revenue at Event Cost Sheet, which helps meeting and event professionals manage financial and operational complexity. Larry's background spans SaaS, marketing technology, attribution and CRM, including scaling businesses from pre-revenue to multimillion-dollar ARR. Larry also founded LMT Growth Architecture and co-founded FinalMileAI.
Posts by Larry, updated as new ones publish.
Larry argues that, in the events industry, hours saved on administrative work matter less than clear visibility into program profitability. Scattered budgets, supplier costs, and reports erase the gains, so freed-up capacity should go toward decisions that affect the bottom line.
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