The Marketing Podcast from The Expert Indexhttps://theexpertindex.ai/podcast/marketingen-us© 2026 Expert Labs LLCWhat working marketing experts said about the week's news. Each Monday, two AI hosts, Maya and Eric, talk through the week's biggest marketing stories and what experts on The Expert Index wrote about them, with every idea credited by name and linked to the original post.What working marketing experts said about the week's news. Each Monday, two AI hosts, Maya and Eric, talk through the week's biggest marketing stories and what experts on The Expert Index wrote about them, with every idea credited by name and linked to the original post.The Expert IndexThe Expert Indexcontact@theexpertindex.aihttps://theexpertindex.ai/podcast/marketing/cover.jpgThe Marketing Podcast from The Expert Indexhttps://theexpertindex.ai/podcast/marketingfalseepisodicnoMon, 09 Nov 2026 16:33:34 +0000The Numbers That Flatter Youhttps://theexpertindex.ai/podcast/marketing/the-numbers-that-flatter-youtheexpertindex:marketing:the-numbers-that-flatter-youMon, 09 Nov 2026 16:33:34 +0000Jerry West, Jeff Greenfield, Dahv Greenfield and Todd Kirk examine why AI traffic revenue figures and retail media results can mislead when measurement is not tested. They cover incremental revenue, metrics chosen to look good, and cross-channel modeling with geo-lift experiments and holdouts.Jerry West, Jeff Greenfield, Dahv Greenfield and Todd Kirk examine why AI traffic revenue figures and retail media results can mislead when measurement is not tested. They cover incremental revenue, metrics chosen to look good, and cross-channel modeling with geo-lift experiments and holdouts.

Experts in this episode:

Transcript and links: https://theexpertindex.ai/podcast/marketing/the-numbers-that-flatter-you

]]>2411fullfalse