https://theexpertindex.ai/experts/marketing-advertising/jerry-westJerry West has spent more than three decades in digital marketing, starting with SEO in 1996 and founding his own agency in 1998. He tests optimization strategies across a network of more than 900 websites and domains. Jerry now advises businesses on organic visibility amid AI-generated search results.enMon, 02 Nov 2026 18:48:04 +0000https://theexpertindex.ai/experts/marketing-advertising/jerry-west/check-your-own-data-before-shifting-budget-to-ai-channelshttps://theexpertindex.ai/experts/marketing-advertising/jerry-west/check-your-own-data-before-shifting-budget-to-ai-channelsMon, 02 Nov 2026 18:48:04 +0000Jerry WestMarketing & AdvertisingA gap in ad revenue growth between Meta and Google doesn't prove chatbots are taking search traffic, so marketers should check their own channel data first. Jerry argues that media claims tying Google's slower growth to chatbot adoption are not backed by the numbers, especially since paid search clicks rose. He urges marketers to review Search Console, AI referrals, and conversion data by source before changing budgets.