Kevin Seaman on The Expert Indexhttps://theexpertindex.ai/experts/education/kevin-seamanKevin Seaman is in charge of performance marketing at the University of Arizona's global campus. Kevin writes about content strategy, higher education marketing, marketing attribution and student acquisition.enMon, 09 Nov 2026 14:17:03 +0000Judge student acquisition by starts, not cheap leadshttps://theexpertindex.ai/experts/education/kevin-seaman/judge-student-acquisition-by-starts-not-cheap-leadshttps://theexpertindex.ai/experts/education/kevin-seaman/judge-student-acquisition-by-starts-not-cheap-leadsMon, 09 Nov 2026 14:17:03 +0000Kevin SeamanEducationSkeptical prospects need proof before enrolling, so student acquisition should fund outcome content and be measured by starts rather than cost per lead. Kevin argues that skeptical prospects weighing a degree need proof of outcomes, value and cost, which mostly lives in content. Last-click reporting hides that content's role, so Kevin recommends leading with evidence, funding the content, and judging channels by starts.