{
 "source": "The Expert Index",
 "url": "https://theexpertindex.ai/",
 "retrieved": "2026-11-10",
 "experts": [
  {
   "name": "Joel Breen",
   "sector": "Consulting",
   "shortBio": "Helps CEOs, founders and investors find what limits revenue growth and plan the fix",
   "bio": "Joel Breen helps CEOs, founders and investors identify what is limiting revenue growth and build a practical plan to address it. Joel does this through Breen Growth Advisors, an operator-led growth advisory firm. Joel also advises M-Squared as Strategic Growth Advisor and Kirk Tech Solutions on enterprise go-to-market strategy.",
   "image": "https://theexpertindex.ai/assets/experts/joel-breen.jpg",
   "url": "https://theexpertindex.ai/experts/consulting/joel-breen",
   "articles": [
    {
     "type": "post",
     "title": "AI saves small businesses time but does not find customers",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-saves-small-businesses-time-but-does-not-find-customers",
     "datePublished": "2026-11-07T18:59:03+00:00",
     "dateModified": "2026-11-07T18:59:03+00:00"
    },
    {
     "type": "post",
     "title": "Underfunded sales teams are the real revenue bottleneck, not AI",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/underfunded-sales-teams-are-the-real-revenue-bottleneck-not-ai",
     "datePublished": "2026-10-09T11:24:03+00:00",
     "dateModified": "2026-10-09T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "CMOs fixated on traditional ads are missing Instagram live video",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/cmos-fixated-on-traditional-ads-are-missing-instagram-live-video",
     "datePublished": "2026-10-03T14:55:04+00:00",
     "dateModified": "2026-10-03T14:55:04+00:00"
    },
    {
     "type": "post",
     "title": "ChatGPT is becoming the new battleground for consumer attention",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/chatgpt-is-becoming-the-new-battleground-for-consumer-attention",
     "datePublished": "2026-09-27T19:21:04+00:00",
     "dateModified": "2026-09-27T19:21:04+00:00"
    },
    {
     "type": "post",
     "title": "Outdated ad metrics hide growth and waste budget",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/outdated-ad-metrics-hide-growth-and-waste-budget",
     "datePublished": "2026-09-22T13:41:04+00:00",
     "dateModified": "2026-09-22T13:41:04+00:00"
    },
    {
     "type": "post",
     "title": "First-party data beats third-party data for marketing insight",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/first-party-data-beats-third-party-data-for-marketing-insight",
     "datePublished": "2026-09-19T16:30:06+00:00",
     "dateModified": "2026-09-19T16:30:06+00:00"
    },
    {
     "type": "post",
     "title": "Seasoned talent plus AI beats legacy ad targeting",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/seasoned-talent-plus-ai-beats-legacy-ad-targeting",
     "datePublished": "2026-09-16T12:19:04+00:00",
     "dateModified": "2026-09-16T12:19:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketing should own AI, not hand it to IT",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-should-own-ai-not-hand-it-to-it",
     "datePublished": "2026-09-09T13:36:05+00:00",
     "dateModified": "2026-09-09T13:36:05+00:00"
    },
    {
     "type": "post",
     "title": "Investors overlook TikTok's European ad expansion at their cost",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/investors-overlook-tiktoks-european-ad-expansion-at-their-cost",
     "datePublished": "2026-08-29T14:30:05+00:00",
     "dateModified": "2026-08-29T14:30:05+00:00"
    },
    {
     "type": "post",
     "title": "Search-only ad budgets are losing ground to CTV and Apple Maps",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/search-only-ad-budgets-are-losing-ground-to-ctv-and-apple-maps",
     "datePublished": "2026-08-18T14:02:04+00:00",
     "dateModified": "2026-08-18T14:02:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketers who ignore Google Gemini are missing a huge audience",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketers-who-ignore-google-gemini-are-missing-a-huge-audience",
     "datePublished": "2026-08-13T12:52:04+00:00",
     "dateModified": "2026-08-13T12:52:04+00:00"
    },
    {
     "type": "post",
     "title": "Agency-led creativity is losing to AI ad factories",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/agency-led-creativity-is-losing-to-ai-ad-factories",
     "datePublished": "2026-07-29T14:08:04+00:00",
     "dateModified": "2026-07-29T14:08:04+00:00"
    },
    {
     "type": "post",
     "title": "Pair influencer ads with automated personalization",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/pair-influencer-ads-with-automated-personalization",
     "datePublished": "2026-06-09T13:39:03+00:00",
     "dateModified": "2026-06-09T13:39:03+00:00"
    },
    {
     "type": "post",
     "title": "CMOs need adaptive AI systems, not static models",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/cmos-need-adaptive-ai-systems-not-static-models",
     "datePublished": "2026-06-06T11:24:03+00:00",
     "dateModified": "2026-06-06T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should measure business outcomes, not clicks",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketers-should-measure-business-outcomes-not-clicks",
     "datePublished": "2026-05-09T12:22:03+00:00",
     "dateModified": "2026-05-09T12:22:03+00:00"
    },
    {
     "type": "post",
     "title": "AI should be the foundation of your revenue strategy",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-should-be-the-foundation-of-your-revenue-strategy",
     "datePublished": "2026-05-07T13:32:03+00:00",
     "dateModified": "2026-05-07T13:32:03+00:00"
    },
    {
     "type": "post",
     "title": "AI insights only matter once they become revenue",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-insights-only-matter-once-they-become-revenue",
     "datePublished": "2026-04-07T14:15:04+00:00",
     "dateModified": "2026-04-07T14:15:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketing strategy built on 2010 playbooks is heading for irrelevance",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-strategy-built-on-2010-playbooks-is-heading-for-irrelevance",
     "datePublished": "2026-04-06T15:15:03+00:00",
     "dateModified": "2026-04-06T15:15:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers who rely on gut feel alone will fall behind",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketers-who-rely-on-gut-feel-alone-will-fall-behind",
     "datePublished": "2026-04-02T15:26:03+00:00",
     "dateModified": "2026-04-02T15:26:03+00:00"
    },
    {
     "type": "post",
     "title": "AI insights should replace traditional attribution for ROI",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-insights-should-replace-traditional-attribution-for-roi",
     "datePublished": "2026-04-01T15:40:04+00:00",
     "dateModified": "2026-04-01T15:40:04+00:00"
    },
    {
     "type": "post",
     "title": "Raw data is a starting line, not a finish",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/raw-data-is-a-starting-line-not-a-finish",
     "datePublished": "2026-03-31T13:43:03+00:00",
     "dateModified": "2026-03-31T13:43:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing needs AI-driven real-time action, not just analysis",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-needs-ai-driven-real-time-action-not-just-analysis",
     "datePublished": "2026-03-30T12:13:02+00:00",
     "dateModified": "2026-03-30T12:13:02+00:00"
    },
    {
     "type": "post",
     "title": "AI delivers ROI only when paired with creative strategy",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-delivers-roi-only-when-paired-with-creative-strategy",
     "datePublished": "2026-03-29T23:50:03+00:00",
     "dateModified": "2026-03-29T23:50:03+00:00"
    },
    {
     "type": "post",
     "title": "AI media buying turns agency execution into table stakes",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-media-buying-turns-agency-execution-into-table-stakes",
     "datePublished": "2026-03-27T14:44:02+00:00",
     "dateModified": "2026-03-27T14:44:02+00:00"
    },
    {
     "type": "post",
     "title": "AI insights need human strategy and creativity to drive growth",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-insights-need-human-strategy-and-creativity-to-drive-growth",
     "datePublished": "2026-03-26T13:31:02+00:00",
     "dateModified": "2026-03-26T13:31:02+00:00"
    },
    {
     "type": "post",
     "title": "AI forecasting only pays off when paired with creative strategy",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-forecasting-only-pays-off-when-paired-with-creative-strategy",
     "datePublished": "2026-03-25T13:05:03+00:00",
     "dateModified": "2026-03-25T13:05:03+00:00"
    },
    {
     "type": "post",
     "title": "Data without creative strategy is just noise",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/data-without-creative-strategy-is-just-noise",
     "datePublished": "2026-03-24T11:35:03+00:00",
     "dateModified": "2026-03-24T11:35:03+00:00"
    },
    {
     "type": "post",
     "title": "AI scales creative strategy, it can't replace it",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-scales-creative-strategy-it-cant-replace-it",
     "datePublished": "2026-03-23T11:32:03+00:00",
     "dateModified": "2026-03-23T11:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing should move beyond clicks and views to predictive analytics",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-should-move-beyond-clicks-and-views-to-predictive-analytics",
     "datePublished": "2026-03-22T17:59:02+00:00",
     "dateModified": "2026-03-22T17:59:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing success depends on strategy, not tools or clicks",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-success-depends-on-strategy-not-tools-or-clicks",
     "datePublished": "2026-03-20T13:22:03+00:00",
     "dateModified": "2026-03-20T13:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Strategy, not AI or data, drives real growth",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/strategy-not-ai-or-data-drives-real-growth",
     "datePublished": "2026-03-19T12:17:03+00:00",
     "dateModified": "2026-03-19T12:17:03+00:00"
    },
    {
     "type": "post",
     "title": "Data without strategy is a blindfold, not a guide",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/data-without-strategy-is-a-blindfold-not-a-guide",
     "datePublished": "2026-03-18T12:22:02+00:00",
     "dateModified": "2026-03-18T12:22:02+00:00"
    },
    {
     "type": "post",
     "title": "AI exposes bad marketing strategy faster, it doesn't fix it",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-exposes-bad-marketing-strategy-faster-it-doesnt-fix-it",
     "datePublished": "2026-03-17T11:41:03+00:00",
     "dateModified": "2026-03-17T11:41:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing teams need better questions, not more dashboards",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-teams-need-better-questions-not-more-dashboards",
     "datePublished": "2026-03-16T11:52:03+00:00",
     "dateModified": "2026-03-16T11:52:03+00:00"
    },
    {
     "type": "post",
     "title": "Agencies must redesign operations around AI, not just buy it",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/agencies-must-redesign-operations-around-ai-not-just-buy-it",
     "datePublished": "2026-03-15T11:36:02+00:00",
     "dateModified": "2026-03-15T11:36:02+00:00"
    },
    {
     "type": "post",
     "title": "AI should augment marketing intuition, not replace it",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-should-augment-marketing-intuition-not-replace-it",
     "datePublished": "2026-03-14T11:26:03+00:00",
     "dateModified": "2026-03-14T11:26:03+00:00"
    },
    {
     "type": "post",
     "title": "Use AI to sharpen marketing direction, not replace judgment",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/use-ai-to-sharpen-marketing-direction-not-replace-judgment",
     "datePublished": "2026-03-13T11:29:03+00:00",
     "dateModified": "2026-03-13T11:29:03+00:00"
    },
    {
     "type": "post",
     "title": "AI-powered media needs the right culture to pay off",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-powered-media-needs-the-right-culture-to-pay-off",
     "datePublished": "2026-03-12T13:40:03+00:00",
     "dateModified": "2026-03-12T13:40:03+00:00"
    },
    {
     "type": "post",
     "title": "Teams must be free to challenge AI outputs",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/teams-must-be-free-to-challenge-ai-outputs",
     "datePublished": "2026-03-11T12:46:03+00:00",
     "dateModified": "2026-03-11T12:46:03+00:00"
    },
    {
     "type": "post",
     "title": "AI adoption in marketing fails without cultural alignment",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/ai-adoption-in-marketing-fails-without-cultural-alignment",
     "datePublished": "2026-03-10T14:27:03+00:00",
     "dateModified": "2026-03-10T14:27:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing accountability needs both strategy and measurement",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-accountability-needs-both-strategy-and-measurement",
     "datePublished": "2026-03-09T11:26:02+00:00",
     "dateModified": "2026-03-09T11:26:02+00:00"
    },
    {
     "type": "post",
     "title": "Align real-time data and AI with company culture",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/align-real-time-data-and-ai-with-company-culture",
     "datePublished": "2026-03-08T13:46:02+00:00",
     "dateModified": "2026-03-08T13:46:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing ROI stalls when AI isn't aligned with culture",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/marketing-roi-stalls-when-ai-isnt-aligned-with-culture",
     "datePublished": "2026-03-07T13:16:02+00:00",
     "dateModified": "2026-03-07T13:16:02+00:00"
    },
    {
     "type": "post",
     "title": "Misaligned AI creates culture debt that undermines marketing ROI",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/misaligned-ai-creates-culture-debt-that-undermines-marketing-roi",
     "datePublished": "2026-03-06T14:22:02+00:00",
     "dateModified": "2026-03-06T14:22:02+00:00"
    },
    {
     "type": "post",
     "title": "Last-click attribution hides what really drives revenue",
     "url": "https://theexpertindex.ai/experts/consulting/joel-breen/last-click-attribution-hides-what-really-drives-revenue",
     "datePublished": "2026-03-05T16:05:03+00:00",
     "dateModified": "2026-03-05T16:05:03+00:00"
    }
   ]
  },
  {
   "name": "Benjamin Katz",
   "sector": "Healthcare",
   "shortBio": "Co-founder and CEO of Happy Head, an online hair growth medicine provider",
   "bio": "Benjamin Katz co-founded Happy Head, an online provider of customized hair growth medicine prescribed by board-certified dermatologists, in 2020 and has been CEO since 2021. Benjamin trained as a nurse at the University of Pennsylvania, also studied economics there, and earned an MBA from the Wharton School. Earlier, Benjamin founded CARD.com and, in 2018, HavenColiving.com.",
   "image": "https://theexpertindex.ai/assets/experts/benjamin-katz.jpg",
   "url": "https://theexpertindex.ai/experts/healthcare/benjamin-katz",
   "articles": [
    {
     "type": "post",
     "title": "Narrow specialists should deliberately seek outside perspectives",
     "url": "https://theexpertindex.ai/experts/healthcare/benjamin-katz/narrow-specialists-should-deliberately-seek-outside-perspectives",
     "datePublished": "2026-11-10T15:24:04+00:00",
     "dateModified": "2026-11-10T15:24:04+00:00"
    },
    {
     "type": "post",
     "title": "Convenience in healthcare is the entry fee, not the product",
     "url": "https://theexpertindex.ai/experts/healthcare/benjamin-katz/convenience-in-healthcare-is-the-entry-fee-not-the-product",
     "datePublished": "2026-11-09T18:13:04+00:00",
     "dateModified": "2026-11-09T18:13:04+00:00"
    },
    {
     "type": "post",
     "title": "More hair loss drugs make combination decisions the hard part",
     "url": "https://theexpertindex.ai/experts/healthcare/benjamin-katz/more-hair-loss-drugs-make-combination-decisions-the-hard-part",
     "datePublished": "2026-11-06T15:24:04+00:00",
     "dateModified": "2026-11-06T15:24:04+00:00"
    },
    {
     "type": "post",
     "title": "Health companies should separate clinical and business decisions",
     "url": "https://theexpertindex.ai/experts/healthcare/benjamin-katz/health-companies-should-separate-clinical-and-business-decisions",
     "datePublished": "2026-11-05T15:26:04+00:00",
     "dateModified": "2026-11-05T15:26:04+00:00"
    }
   ]
  },
  {
   "name": "Cheryl Davey",
   "sector": "Leadership & Management",
   "shortBio": "Chief Talent Officer at Provalytics, working in HR and talent management",
   "bio": "Cheryl Davey is the Chief Talent Officer at Provalytics, with over a decade of experience in human resources, talent management and organizational growth. Cheryl was previously Director of Human Resources at C3 Metrics. Outside work, Cheryl has spent over 12 years coordinating adoptions and advocating for animal rescue with PAWS New England.",
   "image": "https://theexpertindex.ai/assets/experts/cheryl-davey.jpg",
   "url": "https://theexpertindex.ai/experts/leadership-management/cheryl-davey",
   "articles": [
    {
     "type": "post",
     "title": "Layoffs are also judged by the employees who stay",
     "url": "https://theexpertindex.ai/experts/leadership-management/cheryl-davey/layoffs-are-also-judged-by-the-employees-who-stay",
     "datePublished": "2026-11-10T17:12:04+00:00",
     "dateModified": "2026-11-10T17:12:04+00:00"
    },
    {
     "type": "post",
     "title": "Listen to hurt feelings, but keep decisions with the accountable leader",
     "url": "https://theexpertindex.ai/experts/leadership-management/cheryl-davey/listen-to-hurt-feelings-but-keep-decisions-with-the-accountable-leader",
     "datePublished": "2026-11-05T17:25:04+00:00",
     "dateModified": "2026-11-05T17:25:04+00:00"
    },
    {
     "type": "post",
     "title": "Hiring teams should audit their own candidate experience",
     "url": "https://theexpertindex.ai/experts/leadership-management/cheryl-davey/hiring-teams-should-audit-their-own-candidate-experience",
     "datePublished": "2026-11-03T20:48:04+00:00",
     "dateModified": "2026-11-03T20:48:04+00:00"
    }
   ]
  },
  {
   "name": "Dahv Greenfield",
   "sector": "Marketing & Advertising",
   "shortBio": "Runs performance media and client strategy for D2C and B2B brands",
   "bio": "Dahv Greenfield is a marketer with 10+ years of experience in performance media and account strategy. Dahv launched NuCalm's D2C transformation across paid media, organic content, podcast strategy and attribution reporting, and scaled customer acquisition for B2B clients at Compound Growth Marketing. Dahv has served as the key contact for stakeholders from startup founders to Fortune 500 executives.",
   "image": "https://theexpertindex.ai/assets/experts/dahv-greenfield.jpg",
   "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield",
   "articles": [
    {
     "type": "post",
     "title": "Treat every AI-built ad variant as a draft until reviewed",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/treat-every-ai-built-ad-variant-as-a-draft-until-reviewed",
     "datePublished": "2026-11-09T12:23:03+00:00",
     "dateModified": "2026-11-09T12:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Choose measurement that can embarrass you, not flatter you",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/choose-measurement-that-can-embarrass-you-not-flatter-you",
     "datePublished": "2026-11-05T12:44:03+00:00",
     "dateModified": "2026-11-05T12:44:03+00:00"
    },
    {
     "type": "post",
     "title": "Entertainment-first ads still need to prove they worked",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/entertainment-first-ads-still-need-to-prove-they-worked",
     "datePublished": "2026-11-04T12:22:03+00:00",
     "dateModified": "2026-11-04T12:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Check whether the calendar moved before reading a slowdown",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/check-whether-the-calendar-moved-before-reading-a-slowdown",
     "datePublished": "2026-11-02T12:22:04+00:00",
     "dateModified": "2026-11-02T12:22:04+00:00"
    },
    {
     "type": "post",
     "title": "Use ad breakdown data to sharpen creative, not replace it",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/use-ad-breakdown-data-to-sharpen-creative-not-replace-it",
     "datePublished": "2026-10-31T11:22:05+00:00",
     "dateModified": "2026-10-31T11:22:05+00:00"
    },
    {
     "type": "post",
     "title": "Automated ad targeting still needs original content",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/automated-ad-targeting-still-needs-original-content",
     "datePublished": "2026-10-06T11:26:03+00:00",
     "dateModified": "2026-10-06T11:26:03+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers should adopt YouTube's microdrama features",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-should-adopt-youtubes-microdrama-features",
     "datePublished": "2026-09-24T11:27:04+00:00",
     "dateModified": "2026-09-24T11:27:04+00:00"
    },
    {
     "type": "post",
     "title": "Free organic reach on Facebook is no longer dependable",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/free-organic-reach-on-facebook-is-no-longer-dependable",
     "datePublished": "2026-09-18T12:36:04+00:00",
     "dateModified": "2026-09-18T12:36:04+00:00"
    },
    {
     "type": "post",
     "title": "Use data to support the story, not replace it",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/use-data-to-support-the-story-not-replace-it",
     "datePublished": "2026-09-15T11:27:04+00:00",
     "dateModified": "2026-09-15T11:27:04+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers who skip storytelling lose emotional engagement",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-who-skip-storytelling-lose-emotional-engagement",
     "datePublished": "2026-09-08T17:02:04+00:00",
     "dateModified": "2026-09-08T17:02:04+00:00"
    },
    {
     "type": "post",
     "title": "B2B brands should add live events to digital ads",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/b2b-brands-should-add-live-events-to-digital-ads",
     "datePublished": "2026-09-02T11:26:03+00:00",
     "dateModified": "2026-09-02T11:26:03+00:00"
    },
    {
     "type": "post",
     "title": "Single-channel strategies leave marketers blind to growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/single-channel-strategies-leave-marketers-blind-to-growth",
     "datePublished": "2026-08-30T12:14:03+00:00",
     "dateModified": "2026-08-30T12:14:03+00:00"
    },
    {
     "type": "post",
     "title": "Sticking to familiar marketing channels costs brands their relevance",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/sticking-to-familiar-marketing-channels-costs-brands-their-relevance",
     "datePublished": "2026-08-27T11:33:03+00:00",
     "dateModified": "2026-08-27T11:33:03+00:00"
    },
    {
     "type": "post",
     "title": "Safe brand narratives lose audiences to bolder purpose",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/safe-brand-narratives-lose-audiences-to-bolder-purpose",
     "datePublished": "2026-08-26T12:09:04+00:00",
     "dateModified": "2026-08-26T12:09:04+00:00"
    },
    {
     "type": "post",
     "title": "Personalize to individuals instead of targeting broad segments",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/personalize-to-individuals-instead-of-targeting-broad-segments",
     "datePublished": "2026-08-21T11:27:03+00:00",
     "dateModified": "2026-08-21T11:27:03+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers should use conflict-rich, human stories",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-should-use-conflict-rich-human-stories",
     "datePublished": "2026-08-09T13:29:03+00:00",
     "dateModified": "2026-08-09T13:29:03+00:00"
    },
    {
     "type": "post",
     "title": "Authentic content engages audiences better than polished ads",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/authentic-content-engages-audiences-better-than-polished-ads",
     "datePublished": "2026-08-08T13:23:04+00:00",
     "dateModified": "2026-08-08T13:23:04+00:00"
    },
    {
     "type": "post",
     "title": "Last-click attribution starves the creativity that builds advocacy",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/last-click-attribution-starves-the-creativity-that-builds-advocacy",
     "datePublished": "2026-08-07T11:30:05+00:00",
     "dateModified": "2026-08-07T11:30:05+00:00"
    },
    {
     "type": "post",
     "title": "Human storytelling beats AI-generated content for engagement",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/human-storytelling-beats-ai-generated-content-for-engagement",
     "datePublished": "2026-08-04T11:37:04+00:00",
     "dateModified": "2026-08-04T11:37:04+00:00"
    },
    {
     "type": "post",
     "title": "Strategic pauses beat constant ad volume",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/strategic-pauses-beat-constant-ad-volume",
     "datePublished": "2026-07-27T13:46:04+00:00",
     "dateModified": "2026-07-27T13:46:04+00:00"
    },
    {
     "type": "post",
     "title": "Integrate brand and performance instead of choosing a side",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/integrate-brand-and-performance-instead-of-choosing-a-side",
     "datePublished": "2026-07-21T11:32:03+00:00",
     "dateModified": "2026-07-21T11:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Storytelling drives performance as much as dashboard metrics do",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/storytelling-drives-performance-as-much-as-dashboard-metrics-do",
     "datePublished": "2026-07-18T11:23:03+00:00",
     "dateModified": "2026-07-18T11:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Text ads are not a safe bet against digital video",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/text-ads-are-not-a-safe-bet-against-digital-video",
     "datePublished": "2026-07-15T12:03:03+00:00",
     "dateModified": "2026-07-15T12:03:03+00:00"
    },
    {
     "type": "post",
     "title": "Creator-driven stories are beating traditional ads with Gen Alpha",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/creator-driven-stories-are-beating-traditional-ads-with-gen-alpha",
     "datePublished": "2026-07-14T12:14:03+00:00",
     "dateModified": "2026-07-14T12:14:03+00:00"
    },
    {
     "type": "post",
     "title": "Brands should embrace TikTok's episodic content",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brands-should-embrace-tiktoks-episodic-content",
     "datePublished": "2026-07-02T14:55:04+00:00",
     "dateModified": "2026-07-02T14:55:04+00:00"
    },
    {
     "type": "post",
     "title": "AI-only content misses the human stories that convert",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ai-only-content-misses-the-human-stories-that-convert",
     "datePublished": "2026-06-29T13:13:03+00:00",
     "dateModified": "2026-06-29T13:13:03+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers should not ignore YouTube live concerts",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-should-not-ignore-youtube-live-concerts",
     "datePublished": "2026-06-16T11:33:04+00:00",
     "dateModified": "2026-06-16T11:33:04+00:00"
    },
    {
     "type": "post",
     "title": "Creator-driven storytelling beats static content strategies at the World Cup",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/creator-driven-storytelling-beats-static-content-strategies-at-the",
     "datePublished": "2026-06-12T11:45:04+00:00",
     "dateModified": "2026-06-12T11:45:04+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers should take TikTok micro-dramas seriously",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-should-take-tiktok-micro-dramas-seriously",
     "datePublished": "2026-06-08T11:36:03+00:00",
     "dateModified": "2026-06-08T11:36:03+00:00"
    },
    {
     "type": "post",
     "title": "Micro-dramas build loyalty that campaign metrics miss",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/micro-dramas-build-loyalty-that-campaign-metrics-miss",
     "datePublished": "2026-06-06T16:08:04+00:00",
     "dateModified": "2026-06-06T16:08:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should follow audiences to YouTube Shorts",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-should-follow-audiences-to-youtube-shorts",
     "datePublished": "2026-06-05T13:59:03+00:00",
     "dateModified": "2026-06-05T13:59:03+00:00"
    },
    {
     "type": "post",
     "title": "Performance marketers relying only on TV miss YouTube's audience",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/performance-marketers-relying-only-on-tv-miss-youtubes-audience",
     "datePublished": "2026-06-04T12:33:03+00:00",
     "dateModified": "2026-06-04T12:33:03+00:00"
    },
    {
     "type": "post",
     "title": "Shoppable AI data reveals audiences traditional metrics miss",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/shoppable-ai-data-reveals-audiences-traditional-metrics-miss",
     "datePublished": "2026-06-02T13:06:03+00:00",
     "dateModified": "2026-06-02T13:06:03+00:00"
    },
    {
     "type": "post",
     "title": "Brand loyalty comes from human connection, not AI media buying",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brand-loyalty-comes-from-human-connection-not-ai-media-buying",
     "datePublished": "2026-05-28T11:25:04+00:00",
     "dateModified": "2026-05-28T11:25:04+00:00"
    },
    {
     "type": "post",
     "title": "Fan-driven narratives build loyalty that big budgets can't",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/fan-driven-narratives-build-loyalty-that-big-budgets-cant",
     "datePublished": "2026-05-27T17:06:03+00:00",
     "dateModified": "2026-05-27T17:06:03+00:00"
    },
    {
     "type": "post",
     "title": "AI-only content loses the human stories that build brand connection",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ai-only-content-loses-the-human-stories-that-build-brand-connection",
     "datePublished": "2026-05-25T11:24:04+00:00",
     "dateModified": "2026-05-25T11:24:04+00:00"
    },
    {
     "type": "post",
     "title": "AI remix on YouTube Shorts rewards short-form over long-form",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ai-remix-on-youtube-shorts-rewards-short-form-over-long-form",
     "datePublished": "2026-05-24T12:08:03+00:00",
     "dateModified": "2026-05-24T12:08:03+00:00"
    },
    {
     "type": "post",
     "title": "AI remixing adds engagement that storytelling alone can't reach",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ai-remixing-adds-engagement-that-storytelling-alone-cant-reach",
     "datePublished": "2026-05-22T12:52:03+00:00",
     "dateModified": "2026-05-22T12:52:03+00:00"
    },
    {
     "type": "post",
     "title": "Last-touch attribution hides what drives growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/last-touch-attribution-hides-what-drives-growth",
     "datePublished": "2026-05-21T11:24:03+00:00",
     "dateModified": "2026-05-21T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "Nostalgia turns brand loyalty into an emotional bond",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/nostalgia-turns-brand-loyalty-into-an-emotional-bond",
     "datePublished": "2026-05-19T11:41:04+00:00",
     "dateModified": "2026-05-19T11:41:04+00:00"
    },
    {
     "type": "post",
     "title": "Authenticity is the scarcest asset in an AI content era",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/authenticity-is-the-scarcest-asset-in-an-ai-content-era",
     "datePublished": "2026-05-18T11:32:03+00:00",
     "dateModified": "2026-05-18T11:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Brands must adopt AI and creator content for the 2026 World Cup",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brands-must-adopt-ai-and-creator-content-for-the-2026-world-cup",
     "datePublished": "2026-05-17T14:49:03+00:00",
     "dateModified": "2026-05-17T14:49:03+00:00"
    },
    {
     "type": "post",
     "title": "Brands should pair YouTube-style storytelling with real-time data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brands-should-pair-youtube-style-storytelling-with-real-time-data",
     "datePublished": "2026-05-15T11:30:05+00:00",
     "dateModified": "2026-05-15T11:30:05+00:00"
    },
    {
     "type": "post",
     "title": "TV is a dynamic channel CMOs should not write off",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/tv-is-a-dynamic-channel-cmos-should-not-write-off",
     "datePublished": "2026-05-14T11:55:04+00:00",
     "dateModified": "2026-05-14T11:55:04+00:00"
    },
    {
     "type": "post",
     "title": "Behavior-driven ad targeting is becoming a strategic necessity",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/behavior-driven-ad-targeting-is-becoming-a-strategic-necessity",
     "datePublished": "2026-05-12T13:01:03+00:00",
     "dateModified": "2026-05-12T13:01:03+00:00"
    },
    {
     "type": "post",
     "title": "Turning data into stories builds brand evangelists fast",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/turning-data-into-stories-builds-brand-evangelists-fast",
     "datePublished": "2026-05-11T11:56:03+00:00",
     "dateModified": "2026-05-11T11:56:03+00:00"
    },
    {
     "type": "post",
     "title": "Pair emotional campaigns with platform shifts while the window is open",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/pair-emotional-campaigns-with-platform-shifts-while-the-window-is-open",
     "datePublished": "2026-05-10T13:09:03+00:00",
     "dateModified": "2026-05-10T13:09:03+00:00"
    },
    {
     "type": "post",
     "title": "Genuine storytelling beats chasing trends and impressions",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/genuine-storytelling-beats-chasing-trends-and-impressions",
     "datePublished": "2026-05-08T11:25:04+00:00",
     "dateModified": "2026-05-08T11:25:04+00:00"
    },
    {
     "type": "post",
     "title": "Platform shifts are signals brands should act on quickly",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/platform-shifts-are-signals-brands-should-act-on-quickly",
     "datePublished": "2026-05-06T12:41:03+00:00",
     "dateModified": "2026-05-06T12:41:03+00:00"
    },
    {
     "type": "post",
     "title": "Internal memos can become external marketing campaigns",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/internal-memos-can-become-external-marketing-campaigns",
     "datePublished": "2026-05-05T12:40:03+00:00",
     "dateModified": "2026-05-05T12:40:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should catch momentum rather than create it",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-should-catch-momentum-rather-than-create-it",
     "datePublished": "2026-05-04T12:24:03+00:00",
     "dateModified": "2026-05-04T12:24:03+00:00"
    },
    {
     "type": "post",
     "title": "A revived Vine could reward brands that adapt quickly",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/a-revived-vine-could-reward-brands-that-adapt-quickly",
     "datePublished": "2026-05-02T13:39:03+00:00",
     "dateModified": "2026-05-02T13:39:03+00:00"
    },
    {
     "type": "post",
     "title": "Bold creative beats big budgets for brand impact",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/bold-creative-beats-big-budgets-for-brand-impact",
     "datePublished": "2026-05-01T16:33:03+00:00",
     "dateModified": "2026-05-01T16:33:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing storytelling is a growth catalyst, not overhead",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketing-storytelling-is-a-growth-catalyst-not-overhead",
     "datePublished": "2026-04-30T11:57:03+00:00",
     "dateModified": "2026-04-30T11:57:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing is an investment in growth, not overhead",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketing-is-an-investment-in-growth-not-overhead",
     "datePublished": "2026-04-29T11:36:02+00:00",
     "dateModified": "2026-04-29T11:36:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing should tell stories through data or be ignored",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketing-should-tell-stories-through-data-or-be-ignored",
     "datePublished": "2026-04-28T11:39:02+00:00",
     "dateModified": "2026-04-28T11:39:02+00:00"
    },
    {
     "type": "post",
     "title": "Ads need a narrative to make data meaningful",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ads-need-a-narrative-to-make-data-meaningful",
     "datePublished": "2026-04-27T12:23:03+00:00",
     "dateModified": "2026-04-27T12:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Human stories connect where sterile AI content fails",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/human-stories-connect-where-sterile-ai-content-fails",
     "datePublished": "2026-04-26T11:48:03+00:00",
     "dateModified": "2026-04-26T11:48:03+00:00"
    },
    {
     "type": "post",
     "title": "Shift campaign strategy as soon as audiences shift",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/shift-campaign-strategy-as-soon-as-audiences-shift",
     "datePublished": "2026-04-25T11:51:03+00:00",
     "dateModified": "2026-04-25T11:51:03+00:00"
    },
    {
     "type": "post",
     "title": "A CEO as brand face helps only if the alignment is tight",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/a-ceo-as-brand-face-helps-only-if-the-alignment-is-tight",
     "datePublished": "2026-04-24T12:22:03+00:00",
     "dateModified": "2026-04-24T12:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Brands last by listening and adapting quickly",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brands-last-by-listening-and-adapting-quickly",
     "datePublished": "2026-04-23T11:39:03+00:00",
     "dateModified": "2026-04-23T11:39:03+00:00"
    },
    {
     "type": "post",
     "title": "Treat marketing as a story, not just a spreadsheet",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/treat-marketing-as-a-story-not-just-a-spreadsheet",
     "datePublished": "2026-04-22T11:24:02+00:00",
     "dateModified": "2026-04-22T11:24:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should use AI-generated music to reach audiences",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-should-use-ai-generated-music-to-reach-audiences",
     "datePublished": "2026-04-21T11:23:03+00:00",
     "dateModified": "2026-04-21T11:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Creativity, not caution, drives unexpected marketing growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/creativity-not-caution-drives-unexpected-marketing-growth",
     "datePublished": "2026-04-20T11:35:03+00:00",
     "dateModified": "2026-04-20T11:35:03+00:00"
    },
    {
     "type": "post",
     "title": "Data without creative storytelling is just noise",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/data-without-creative-storytelling-is-just-noise",
     "datePublished": "2026-04-19T11:23:03+00:00",
     "dateModified": "2026-04-19T11:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing playbooks must change as search and culture shift",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketing-playbooks-must-change-as-search-and-culture-shift",
     "datePublished": "2026-04-18T11:29:02+00:00",
     "dateModified": "2026-04-18T11:29:02+00:00"
    },
    {
     "type": "post",
     "title": "AI Max rewards teams that drop legacy search tools",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ai-max-rewards-teams-that-drop-legacy-search-tools",
     "datePublished": "2026-04-17T12:40:03+00:00",
     "dateModified": "2026-04-17T12:40:03+00:00"
    },
    {
     "type": "post",
     "title": "Use AI for content without losing the human story",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/use-ai-for-content-without-losing-the-human-story",
     "datePublished": "2026-04-16T11:30:05+00:00",
     "dateModified": "2026-04-16T11:30:05+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must adapt as Amazon's satellites meet AI media",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-must-adapt-as-amazons-satellites-meet-ai-media",
     "datePublished": "2026-04-15T11:25:04+00:00",
     "dateModified": "2026-04-15T11:25:04+00:00"
    },
    {
     "type": "post",
     "title": "Media teams must adapt to CTV and Gen AI or fall behind",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/media-teams-must-adapt-to-ctv-and-gen-ai-or-fall-behind",
     "datePublished": "2026-04-14T11:24:02+00:00",
     "dateModified": "2026-04-14T11:24:02+00:00"
    },
    {
     "type": "post",
     "title": "Pair data insights with creative storytelling in marketing",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/pair-data-insights-with-creative-storytelling-in-marketing",
     "datePublished": "2026-04-13T11:54:03+00:00",
     "dateModified": "2026-04-13T11:54:03+00:00"
    },
    {
     "type": "post",
     "title": "Combine bold creativity with TikTok and HubSpot data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/combine-bold-creativity-with-tiktok-and-hubspot-data",
     "datePublished": "2026-04-12T11:24:03+00:00",
     "dateModified": "2026-04-12T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "TikTok and HubSpot integration pushes marketing toward data-driven storytelling",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/tiktok-and-hubspot-integration-pushes-marketing-toward-data-driven",
     "datePublished": "2026-04-11T11:23:03+00:00",
     "dateModified": "2026-04-11T11:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Data and stories work best together in brand growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/data-and-stories-work-best-together-in-brand-growth",
     "datePublished": "2026-04-10T11:22:03+00:00",
     "dateModified": "2026-04-10T11:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Unify brand stories across channels with data guidance",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/unify-brand-stories-across-channels-with-data-guidance",
     "datePublished": "2026-04-09T11:24:03+00:00",
     "dateModified": "2026-04-09T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "Real-time data and creativity turn numbers into stories",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/real-time-data-and-creativity-turn-numbers-into-stories",
     "datePublished": "2026-04-08T11:35:02+00:00",
     "dateModified": "2026-04-08T11:35:02+00:00"
    },
    {
     "type": "post",
     "title": "Brand stories capture attention when creativity is fueled by data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brand-stories-capture-attention-when-creativity-is-fueled-by-data",
     "datePublished": "2026-04-07T11:40:03+00:00",
     "dateModified": "2026-04-07T11:40:03+00:00"
    },
    {
     "type": "post",
     "title": "Story matters more than data in marketing",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/story-matters-more-than-data-in-marketing",
     "datePublished": "2026-04-06T11:22:03+00:00",
     "dateModified": "2026-04-06T11:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Real-time data patterns reveal more than forecasts do",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/real-time-data-patterns-reveal-more-than-forecasts-do",
     "datePublished": "2026-04-04T13:33:03+00:00",
     "dateModified": "2026-04-04T13:33:03+00:00"
    },
    {
     "type": "post",
     "title": "Data reveals unseen patterns that unlock audience growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/data-reveals-unseen-patterns-that-unlock-audience-growth",
     "datePublished": "2026-04-03T12:57:02+00:00",
     "dateModified": "2026-04-03T12:57:02+00:00"
    },
    {
     "type": "post",
     "title": "Data explains the how, storytelling explains the why",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/data-explains-the-how-storytelling-explains-the-why",
     "datePublished": "2026-04-02T11:41:03+00:00",
     "dateModified": "2026-04-02T11:41:03+00:00"
    },
    {
     "type": "post",
     "title": "Playing it safe in brand strategy means standing still",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/playing-it-safe-in-brand-strategy-means-standing-still",
     "datePublished": "2026-04-01T11:24:02+00:00",
     "dateModified": "2026-04-01T11:24:02+00:00"
    },
    {
     "type": "post",
     "title": "Ignoring market signals is a costly bet, as Allbirds shows",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/ignoring-market-signals-is-a-costly-bet-as-allbirds-shows",
     "datePublished": "2026-03-31T11:37:02+00:00",
     "dateModified": "2026-03-31T11:37:02+00:00"
    },
    {
     "type": "post",
     "title": "Stories, not data alone, spark action and growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/stories-not-data-alone-spark-action-and-growth",
     "datePublished": "2026-03-30T11:22:03+00:00",
     "dateModified": "2026-03-30T11:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Strong ROI comes from pairing data with storytelling",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/strong-roi-comes-from-pairing-data-with-storytelling",
     "datePublished": "2026-03-29T13:11:03+00:00",
     "dateModified": "2026-03-29T13:11:03+00:00"
    },
    {
     "type": "post",
     "title": "Creativity can outweigh budget in brand differentiation",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/creativity-can-outweigh-budget-in-brand-differentiation",
     "datePublished": "2026-03-28T11:22:03+00:00",
     "dateModified": "2026-03-28T11:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must balance proven playbooks with real-time TikTok agility",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-must-balance-proven-playbooks-with-real-time-tiktok-agility",
     "datePublished": "2026-03-27T11:32:03+00:00",
     "dateModified": "2026-03-27T11:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Data and storytelling together drive growth at every touchpoint",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/data-and-storytelling-together-drive-growth-at-every-touchpoint",
     "datePublished": "2026-03-26T11:24:02+00:00",
     "dateModified": "2026-03-26T11:24:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must use AI or fade as bots shape purchases",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-must-use-ai-or-fade-as-bots-shape-purchases",
     "datePublished": "2026-03-25T11:41:03+00:00",
     "dateModified": "2026-03-25T11:41:03+00:00"
    },
    {
     "type": "post",
     "title": "Understand the narrative behind clicks, not just trends",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/understand-the-narrative-behind-clicks-not-just-trends",
     "datePublished": "2026-03-24T11:22:03+00:00",
     "dateModified": "2026-03-24T11:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Brands should pair real-time data with creative storytelling",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brands-should-pair-real-time-data-with-creative-storytelling",
     "datePublished": "2026-03-23T11:29:02+00:00",
     "dateModified": "2026-03-23T11:29:02+00:00"
    },
    {
     "type": "post",
     "title": "Brand stories must pair real-time data with streaming creativity",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/brand-stories-must-pair-real-time-data-with-streaming-creativity",
     "datePublished": "2026-03-22T11:23:02+00:00",
     "dateModified": "2026-03-22T11:23:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing success requires taking risks and innovating with agility",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketing-success-requires-taking-risks-and-innovating-with-agility",
     "datePublished": "2026-03-21T11:29:03+00:00",
     "dateModified": "2026-03-21T11:29:03+00:00"
    },
    {
     "type": "post",
     "title": "Narrative, not tactics, separates strong campaigns from weak",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/narrative-not-tactics-separates-strong-campaigns-from-weak",
     "datePublished": "2026-03-20T11:23:03+00:00",
     "dateModified": "2026-03-20T11:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Storytelling turns data into narratives that drive action",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/storytelling-turns-data-into-narratives-that-drive-action",
     "datePublished": "2026-03-19T11:23:02+00:00",
     "dateModified": "2026-03-19T11:23:02+00:00"
    },
    {
     "type": "post",
     "title": "Balance real-time data with creativity to drive growth",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/balance-real-time-data-with-creativity-to-drive-growth",
     "datePublished": "2026-03-18T11:23:02+00:00",
     "dateModified": "2026-03-18T11:23:02+00:00"
    },
    {
     "type": "post",
     "title": "Treat Meta's transparency update as a prompt to adapt",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/treat-metas-transparency-update-as-a-prompt-to-adapt",
     "datePublished": "2026-03-17T11:22:02+00:00",
     "dateModified": "2026-03-17T11:22:02+00:00"
    },
    {
     "type": "post",
     "title": "Instagram caption links are a growth opportunity for brands",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/instagram-caption-links-are-a-growth-opportunity-for-brands",
     "datePublished": "2026-03-16T11:26:02+00:00",
     "dateModified": "2026-03-16T11:26:02+00:00"
    },
    {
     "type": "post",
     "title": "Viral creative bets can redefine brand success",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/viral-creative-bets-can-redefine-brand-success",
     "datePublished": "2026-03-12T13:34:03+00:00",
     "dateModified": "2026-03-12T13:34:03+00:00"
    },
    {
     "type": "post",
     "title": "Cross-platform storytelling wins when TikTok and Meta compete",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/cross-platform-storytelling-wins-when-tiktok-and-meta-compete",
     "datePublished": "2026-03-11T13:30:03+00:00",
     "dateModified": "2026-03-11T13:30:03+00:00"
    },
    {
     "type": "post",
     "title": "Real-time data makes trust the real competition in storytelling",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/real-time-data-makes-trust-the-real-competition-in-storytelling",
     "datePublished": "2026-03-10T11:23:02+00:00",
     "dateModified": "2026-03-10T11:23:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should turn real-time data into action",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-should-turn-real-time-data-into-action",
     "datePublished": "2026-03-09T11:24:03+00:00",
     "dateModified": "2026-03-09T11:24:03+00:00"
    },
    {
     "type": "post",
     "title": "Real-time data is a growth strategy, not a trend",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/real-time-data-is-a-growth-strategy-not-a-trend",
     "datePublished": "2026-03-08T12:52:03+00:00",
     "dateModified": "2026-03-08T12:52:03+00:00"
    },
    {
     "type": "post",
     "title": "Growth depends on the story you tell with your data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/growth-depends-on-the-story-you-tell-with-your-data",
     "datePublished": "2026-03-07T15:23:02+00:00",
     "dateModified": "2026-03-07T15:23:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must unlearn old strategies to adapt to AI",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/marketers-must-unlearn-old-strategies-to-adapt-to-ai",
     "datePublished": "2026-03-06T15:39:03+00:00",
     "dateModified": "2026-03-06T15:39:03+00:00"
    },
    {
     "type": "post",
     "title": "Waiting for certainty costs more than adjusting fast",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/dahv-greenfield/waiting-for-certainty-costs-more-than-adjusting-fast",
     "datePublished": "2026-03-06T15:36:02+00:00",
     "dateModified": "2026-03-06T15:36:02+00:00"
    }
   ]
  },
  {
   "name": "Jeff Greenfield",
   "sector": "Marketing & Advertising",
   "shortBio": "Builds marketing measurement platforms, from multi-touch attribution to incrementality",
   "bio": "Jeff Greenfield has spent two decades building marketing programs tied to measurable value. In 2008, Jeff built one of the first multi-touch attribution platforms, which earned MRC Accreditation. In 2022, Jeff launched Provalytics, which measures incremental impact across channels without cookies, tags, or user-level data.",
   "image": "https://theexpertindex.ai/assets/experts/jeff-greenfield.jpg",
   "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield",
   "articles": [
    {
     "type": "post",
     "title": "Don't take a platform's word for its own results",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/dont-take-a-platforms-word-for-its-own-results",
     "datePublished": "2026-11-10T12:34:04+00:00",
     "dateModified": "2026-11-10T12:34:04+00:00"
    },
    {
     "type": "post",
     "title": "Session revenue can't tell you what ads add",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/session-revenue-cant-tell-you-what-ads-add",
     "datePublished": "2026-11-09T12:27:03+00:00",
     "dateModified": "2026-11-09T12:27:03+00:00"
    },
    {
     "type": "post",
     "title": "AI agents are another funnel source with measurement gaps",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/ai-agents-are-another-funnel-source-with-measurement-gaps",
     "datePublished": "2026-11-08T13:50:05+00:00",
     "dateModified": "2026-11-08T13:50:05+00:00"
    },
    {
     "type": "article",
     "title": "Every platform now grades its own homework. Your budget shouldn't.",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/articles/every-platform-now-grades-its-own-homework-your-budget-shouldnt",
     "datePublished": "2026-11-07T14:23:26+00:00",
     "dateModified": "2026-11-07T14:23:26+00:00"
    },
    {
     "type": "post",
     "title": "Data partners with a stake in the answer can't be trusted",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/data-partners-with-a-stake-in-the-answer-cant-be-trusted",
     "datePublished": "2026-11-07T12:24:04+00:00",
     "dateModified": "2026-11-07T12:24:04+00:00"
    },
    {
     "type": "post",
     "title": "Spend isn't impact, so don't budget on last click",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/spend-isnt-impact-so-dont-budget-on-last-click",
     "datePublished": "2026-11-06T12:27:04+00:00",
     "dateModified": "2026-11-06T12:27:04+00:00"
    },
    {
     "type": "post",
     "title": "Measurement rollouts succeed when teams can voice complaints",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/measurement-rollouts-succeed-when-teams-can-voice-complaints",
     "datePublished": "2026-11-05T12:28:03+00:00",
     "dateModified": "2026-11-05T12:28:03+00:00"
    },
    {
     "type": "post",
     "title": "Verify combined platform ad results with independent lift testing",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/verify-combined-platform-ad-results-with-independent-lift-testing",
     "datePublished": "2026-11-04T12:24:04+00:00",
     "dateModified": "2026-11-04T12:24:04+00:00"
    },
    {
     "type": "post",
     "title": "ChatGPT ads need independent incrementality measurement",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/chatgpt-ads-need-independent-incrementality-measurement",
     "datePublished": "2026-11-03T12:37:05+00:00",
     "dateModified": "2026-11-03T12:37:05+00:00"
    },
    {
     "type": "post",
     "title": "Platform dashboards should not grade their own ad spend",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/platform-dashboards-should-not-grade-their-own-ad-spend",
     "datePublished": "2026-11-02T12:35:06+00:00",
     "dateModified": "2026-11-02T12:35:06+00:00"
    },
    {
     "type": "post",
     "title": "Platform-run lift tests need an independent second read",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/platform-run-lift-tests-need-an-independent-second-read",
     "datePublished": "2026-11-01T13:39:05+00:00",
     "dateModified": "2026-11-01T13:39:05+00:00"
    },
    {
     "type": "post",
     "title": "Server-side tracking doesn't fix user-level measurement",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/server-side-tracking-doesnt-fix-user-level-measurement",
     "datePublished": "2026-10-31T11:27:04+00:00",
     "dateModified": "2026-10-31T11:27:04+00:00"
    },
    {
     "type": "post",
     "title": "Apple's crackdown should push advertisers to aggregated measurement",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/apples-crackdown-should-push-advertisers-to-aggregated-measurement",
     "datePublished": "2026-10-30T11:49:05+00:00",
     "dateModified": "2026-10-30T11:49:05+00:00"
    },
    {
     "type": "post",
     "title": "Stop rebuilding user-level tracking and measure in aggregate",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/stop-rebuilding-user-level-tracking-and-measure-in-aggregate",
     "datePublished": "2026-10-29T11:26:05+00:00",
     "dateModified": "2026-10-29T11:26:05+00:00"
    },
    {
     "type": "post",
     "title": "Server-side tracking patches the pipe, not the measurement model",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/server-side-tracking-patches-the-pipe-not-the-measurement-model",
     "datePublished": "2026-10-28T15:21:04+00:00",
     "dateModified": "2026-10-28T15:21:04+00:00"
    },
    {
     "type": "post",
     "title": "User-level tracking is over and marketers must use aggregated data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/user-level-tracking-is-over-and-marketers-must-use-aggregated-data",
     "datePublished": "2026-10-27T12:42:04+00:00",
     "dateModified": "2026-10-27T12:42:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should adapt to YouTube Shorts favoring original creators",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/marketers-should-adapt-to-youtube-shorts-favoring-original-creators",
     "datePublished": "2026-10-06T12:23:04+00:00",
     "dateModified": "2026-10-06T12:23:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketers who rely on Google traffic risk losing leads to TikTok creators",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/marketers-who-rely-on-google-traffic-risk-losing-leads-to-tiktok",
     "datePublished": "2026-08-07T11:37:03+00:00",
     "dateModified": "2026-08-07T11:37:03+00:00"
    },
    {
     "type": "post",
     "title": "Creator-led content is necessary to reach Gen Alpha",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/creator-led-content-is-necessary-to-reach-gen-alpha",
     "datePublished": "2026-07-14T11:47:03+00:00",
     "dateModified": "2026-07-14T11:47:03+00:00"
    },
    {
     "type": "post",
     "title": "Location data targeting is a security risk marketers must drop",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/location-data-targeting-is-a-security-risk-marketers-must-drop",
     "datePublished": "2026-05-30T11:40:03+00:00",
     "dateModified": "2026-05-30T11:40:03+00:00"
    },
    {
     "type": "post",
     "title": "Measure attribution by outcomes, not clicks",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/measure-attribution-by-outcomes-not-clicks",
     "datePublished": "2026-05-16T18:59:03+00:00",
     "dateModified": "2026-05-16T18:59:03+00:00"
    },
    {
     "type": "post",
     "title": "Last-click attribution rewards the wrong work",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/last-click-attribution-rewards-the-wrong-work",
     "datePublished": "2026-05-13T12:36:03+00:00",
     "dateModified": "2026-05-13T12:36:03+00:00"
    },
    {
     "type": "post",
     "title": "Last-click attribution is outdated and multi-touch attribution should replace it",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/last-click-attribution-is-outdated-and-multi-touch-attribution-should",
     "datePublished": "2026-05-09T11:46:02+00:00",
     "dateModified": "2026-05-09T11:46:02+00:00"
    },
    {
     "type": "post",
     "title": "Privacy-first data strategy is the real growth lever for marketers",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/privacy-first-data-strategy-is-the-real-growth-lever-for-marketers",
     "datePublished": "2026-04-25T11:52:03+00:00",
     "dateModified": "2026-04-25T11:52:03+00:00"
    },
    {
     "type": "post",
     "title": "Decision-makers own AI outcomes, not the code or the data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/decision-makers-own-ai-outcomes-not-the-code-or-the-data",
     "datePublished": "2026-04-23T11:32:03+00:00",
     "dateModified": "2026-04-23T11:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Google's AI Max could make legacy attribution strategies obsolete",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/googles-ai-max-could-make-legacy-attribution-strategies-obsolete",
     "datePublished": "2026-04-17T11:29:03+00:00",
     "dateModified": "2026-04-17T11:29:03+00:00"
    },
    {
     "type": "post",
     "title": "Privacy-first measurement is the only way forward",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/privacy-first-measurement-is-the-only-way-forward",
     "datePublished": "2026-04-16T11:32:02+00:00",
     "dateModified": "2026-04-16T11:32:02+00:00"
    },
    {
     "type": "post",
     "title": "AI marketing insights fail without human context and intuition",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/ai-marketing-insights-fail-without-human-context-and-intuition",
     "datePublished": "2026-04-08T11:47:03+00:00",
     "dateModified": "2026-04-08T11:47:03+00:00"
    },
    {
     "type": "post",
     "title": "Privacy-first measurement is replacing click counting in digital strategy",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/privacy-first-measurement-is-replacing-click-counting-in-digital",
     "datePublished": "2026-04-04T11:30:03+00:00",
     "dateModified": "2026-04-04T11:30:03+00:00"
    },
    {
     "type": "post",
     "title": "AI demands a rethink of the entire attribution model",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/ai-demands-a-rethink-of-the-entire-attribution-model",
     "datePublished": "2026-03-29T12:13:02+00:00",
     "dateModified": "2026-03-29T12:13:02+00:00"
    },
    {
     "type": "post",
     "title": "AI chatbots are reshaping multi-touch attribution and legacy systems will fall behind",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/ai-chatbots-are-reshaping-multi-touch-attribution-and-legacy-systems",
     "datePublished": "2026-03-17T11:29:03+00:00",
     "dateModified": "2026-03-17T11:29:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers who delay adopting AI risk falling behind competitors",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/marketers-who-delay-adopting-ai-risk-falling-behind-competitors",
     "datePublished": "2026-03-15T14:42:02+00:00",
     "dateModified": "2026-03-15T14:42:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must adapt attribution to privacy-first rules quickly",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jeff-greenfield/marketers-must-adapt-attribution-to-privacy-first-rules-quickly",
     "datePublished": "2026-03-07T12:26:03+00:00",
     "dateModified": "2026-03-07T12:26:03+00:00"
    }
   ]
  },
  {
   "name": "Jerry West",
   "sector": "Marketing & Advertising",
   "shortBio": "Tests SEO and search tactics across 900+ websites to see what works",
   "bio": "Jerry West has spent more than three decades helping businesses compete and grow online. Jerry began exploring search engine optimization in 1996 and founded a digital marketing agency in 1998. Jerry maintains a network of more than 900 websites and domains for testing optimization strategies, and now advises businesses on AI-generated search results.",
   "image": "https://theexpertindex.ai/assets/experts/jerry-west.jpg",
   "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west",
   "articles": [
    {
     "type": "post",
     "title": "Ask what happens next before acting on the data",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/ask-what-happens-next-before-acting-on-the-data",
     "datePublished": "2026-11-09T17:01:04+00:00",
     "dateModified": "2026-11-09T17:01:04+00:00"
    },
    {
     "type": "post",
     "title": "A promising AI traffic statistic is a reason to investigate",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/a-promising-ai-traffic-statistic-is-a-reason-to-investigate",
     "datePublished": "2026-11-07T01:21:03+00:00",
     "dateModified": "2026-11-07T01:21:03+00:00"
    },
    {
     "type": "post",
     "title": "Ask what happens after acting on an AI-found pattern",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/ask-what-happens-after-acting-on-an-ai-found-pattern",
     "datePublished": "2026-11-05T16:16:04+00:00",
     "dateModified": "2026-11-05T16:16:04+00:00"
    },
    {
     "type": "post",
     "title": "Test new ad placements before moving your budget",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/test-new-ad-placements-before-moving-your-budget",
     "datePublished": "2026-11-04T17:47:04+00:00",
     "dateModified": "2026-11-04T17:47:04+00:00"
    },
    {
     "type": "post",
     "title": "Ask what follows before making a big decision",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/ask-what-follows-before-making-a-big-decision",
     "datePublished": "2026-11-03T16:40:07+00:00",
     "dateModified": "2026-11-03T16:40:07+00:00"
    },
    {
     "type": "post",
     "title": "Check your own data before shifting budget to AI channels",
     "url": "https://theexpertindex.ai/experts/marketing-advertising/jerry-west/check-your-own-data-before-shifting-budget-to-ai-channels",
     "datePublished": "2026-11-02T18:48:04+00:00",
     "dateModified": "2026-11-02T18:48:04+00:00"
    }
   ]
  },
  {
   "name": "Anthony Pitts",
   "sector": "Marketing Measurement",
   "shortBio": "Builds attribution and measurement systems for growth at scale",
   "bio": "Anthony Pitts is Chief Growth Officer at Speed Labs and formerly VP of Acquisitions at DraftKings, where the business grew from roughly 650 paying customers to more than 2 million in under four years. Anthony's work centers on attribution frameworks, tracking from first conversion through lifetime value, and budget allocation tied to real business impact.",
   "image": "https://theexpertindex.ai/assets/experts/anthony-pitts.jpg",
   "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts",
   "articles": [
    {
     "type": "post",
     "title": "Amazon and LinkedIn's integration only helps with a clear strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/amazon-and-linkedins-integration-only-helps-with-a-clear-strategy",
     "datePublished": "2026-05-11T15:30:04+00:00",
     "dateModified": "2026-05-11T15:30:04+00:00"
    },
    {
     "type": "post",
     "title": "Align ad strategy with innovation instead of reacting to it",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/align-ad-strategy-with-innovation-instead-of-reacting-to-it",
     "datePublished": "2026-05-08T14:03:03+00:00",
     "dateModified": "2026-05-08T14:03:03+00:00"
    },
    {
     "type": "post",
     "title": "Mature markets reward outcomes, so strategy must adapt in real time",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/mature-markets-reward-outcomes-so-strategy-must-adapt-in-real-time",
     "datePublished": "2026-05-06T14:50:02+00:00",
     "dateModified": "2026-05-06T14:50:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing strategy must lead AI technology",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketing-strategy-must-lead-ai-technology",
     "datePublished": "2026-05-04T14:09:03+00:00",
     "dateModified": "2026-05-04T14:09:03+00:00"
    },
    {
     "type": "post",
     "title": "AI only pays off when tied to clear strategic goals",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-only-pays-off-when-tied-to-clear-strategic-goals",
     "datePublished": "2026-04-30T15:23:03+00:00",
     "dateModified": "2026-04-30T15:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing is a growth engine, not overhead",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketing-is-a-growth-engine-not-overhead",
     "datePublished": "2026-04-29T15:05:03+00:00",
     "dateModified": "2026-04-29T15:05:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing must prove its value to avoid being seen as overhead",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketing-must-prove-its-value-to-avoid-being-seen-as-overhead",
     "datePublished": "2026-04-28T13:02:03+00:00",
     "dateModified": "2026-04-28T13:02:03+00:00"
    },
    {
     "type": "post",
     "title": "CRM must evolve from a sales tool into an engagement engine",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/crm-must-evolve-from-a-sales-tool-into-an-engagement-engine",
     "datePublished": "2026-04-27T13:01:04+00:00",
     "dateModified": "2026-04-27T13:01:04+00:00"
    },
    {
     "type": "post",
     "title": "Algorithms can't replace human strategy in marketing",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/algorithms-cant-replace-human-strategy-in-marketing",
     "datePublished": "2026-04-24T13:58:03+00:00",
     "dateModified": "2026-04-24T13:58:03+00:00"
    },
    {
     "type": "post",
     "title": "TikTok strategies must adapt to AI-driven platform shifts",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/tiktok-strategies-must-adapt-to-ai-driven-platform-shifts",
     "datePublished": "2026-04-23T13:11:03+00:00",
     "dateModified": "2026-04-23T13:11:03+00:00"
    },
    {
     "type": "post",
     "title": "AI amplifies chaos in marketing without a clear strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-amplifies-chaos-in-marketing-without-a-clear-strategy",
     "datePublished": "2026-04-22T14:47:03+00:00",
     "dateModified": "2026-04-22T14:47:03+00:00"
    },
    {
     "type": "post",
     "title": "AI value comes from disciplined integration, not hype",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-value-comes-from-disciplined-integration-not-hype",
     "datePublished": "2026-04-21T15:28:03+00:00",
     "dateModified": "2026-04-21T15:28:03+00:00"
    },
    {
     "type": "post",
     "title": "AI only pays off when strategy directs it",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-only-pays-off-when-strategy-directs-it",
     "datePublished": "2026-04-20T12:49:03+00:00",
     "dateModified": "2026-04-20T12:49:03+00:00"
    },
    {
     "type": "post",
     "title": "Strategize now for AI handling most tasks by 2029",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/strategize-now-for-ai-handling-most-tasks-by-2029",
     "datePublished": "2026-04-17T12:51:02+00:00",
     "dateModified": "2026-04-17T12:51:02+00:00"
    },
    {
     "type": "post",
     "title": "Meta leads in ads because of real-time behavioral data",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/meta-leads-in-ads-because-of-real-time-behavioral-data",
     "datePublished": "2026-04-16T14:35:03+00:00",
     "dateModified": "2026-04-16T14:35:03+00:00"
    },
    {
     "type": "post",
     "title": "TikTok's quiet pivots matter more than the ad giants",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/tiktoks-quiet-pivots-matter-more-than-the-ad-giants",
     "datePublished": "2026-04-15T13:48:03+00:00",
     "dateModified": "2026-04-15T13:48:03+00:00"
    },
    {
     "type": "post",
     "title": "CTV should be integrated strategically, not chased",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ctv-should-be-integrated-strategically-not-chased",
     "datePublished": "2026-04-14T13:47:03+00:00",
     "dateModified": "2026-04-14T13:47:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketers must adapt strategy to AI and hardware shifts",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketers-must-adapt-strategy-to-ai-and-hardware-shifts",
     "datePublished": "2026-04-13T13:02:03+00:00",
     "dateModified": "2026-04-13T13:02:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing must adapt as fast as financial regulation does",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketing-must-adapt-as-fast-as-financial-regulation-does",
     "datePublished": "2026-04-10T13:01:02+00:00",
     "dateModified": "2026-04-10T13:01:02+00:00"
    },
    {
     "type": "post",
     "title": "Anticipating tech regulation protects AI investments",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/anticipating-tech-regulation-protects-ai-investments",
     "datePublished": "2026-04-09T12:47:02+00:00",
     "dateModified": "2026-04-09T12:47:02+00:00"
    },
    {
     "type": "post",
     "title": "Tech partnerships are now necessary for market leadership",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/tech-partnerships-are-now-necessary-for-market-leadership",
     "datePublished": "2026-04-08T13:35:03+00:00",
     "dateModified": "2026-04-08T13:35:03+00:00"
    },
    {
     "type": "post",
     "title": "AI exposes marketing strategies that lack agility",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-exposes-marketing-strategies-that-lack-agility",
     "datePublished": "2026-04-01T15:29:02+00:00",
     "dateModified": "2026-04-01T15:29:02+00:00"
    },
    {
     "type": "post",
     "title": "AI exposes marketing gaps unless tied to clear objectives",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-exposes-marketing-gaps-unless-tied-to-clear-objectives",
     "datePublished": "2026-03-31T15:10:03+00:00",
     "dateModified": "2026-03-31T15:10:03+00:00"
    },
    {
     "type": "post",
     "title": "AI needs a clear strategy, not just implementation",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-needs-a-clear-strategy-not-just-implementation",
     "datePublished": "2026-03-30T14:35:02+00:00",
     "dateModified": "2026-03-30T14:35:02+00:00"
    },
    {
     "type": "post",
     "title": "TV advertising is adopting TikTok's pace, so strategy must adapt",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/tv-advertising-is-adopting-tiktoks-pace-so-strategy-must-adapt",
     "datePublished": "2026-03-27T13:36:02+00:00",
     "dateModified": "2026-03-27T13:36:02+00:00"
    },
    {
     "type": "post",
     "title": "AI tools must align with strategy to help retail media",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-tools-must-align-with-strategy-to-help-retail-media",
     "datePublished": "2026-03-26T14:32:03+00:00",
     "dateModified": "2026-03-26T14:32:03+00:00"
    },
    {
     "type": "post",
     "title": "AI amplifies weak strategy unless clarity comes first",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-amplifies-weak-strategy-unless-clarity-comes-first",
     "datePublished": "2026-03-17T13:48:03+00:00",
     "dateModified": "2026-03-17T13:48:03+00:00"
    },
    {
     "type": "post",
     "title": "AI is exposing the real performance indicators behind vanity metrics",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-is-exposing-the-real-performance-indicators-behind-vanity-metrics",
     "datePublished": "2026-03-16T14:22:02+00:00",
     "dateModified": "2026-03-16T14:22:02+00:00"
    },
    {
     "type": "post",
     "title": "YouTube passing Disney in ad revenue signals a media power shift",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/youtube-passing-disney-in-ad-revenue-signals-a-media-power-shift",
     "datePublished": "2026-03-11T12:56:03+00:00",
     "dateModified": "2026-03-11T12:56:03+00:00"
    },
    {
     "type": "post",
     "title": "Real-time data integration is a competitive necessity in marketing",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/real-time-data-integration-is-a-competitive-necessity-in-marketing",
     "datePublished": "2026-03-10T14:31:02+00:00",
     "dateModified": "2026-03-10T14:31:02+00:00"
    },
    {
     "type": "post",
     "title": "Integrate AI into core systems, don't just adopt it",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/integrate-ai-into-core-systems-dont-just-adopt-it",
     "datePublished": "2026-03-09T14:32:03+00:00",
     "dateModified": "2026-03-09T14:32:03+00:00"
    },
    {
     "type": "post",
     "title": "AI in marketing needs constant vigilance to avoid chaos",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-in-marketing-needs-constant-vigilance-to-avoid-chaos",
     "datePublished": "2026-03-06T22:44:02+00:00",
     "dateModified": "2026-03-06T22:44:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketing must adapt to AI and fee-free app ecosystems",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/marketing-must-adapt-to-ai-and-fee-free-app-ecosystems",
     "datePublished": "2026-03-05T14:30:03+00:00",
     "dateModified": "2026-03-05T14:30:03+00:00"
    },
    {
     "type": "post",
     "title": "Treat TikTok as a core part of your search strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/treat-tiktok-as-a-core-part-of-your-search-strategy",
     "datePublished": "2026-03-04T14:06:03+00:00",
     "dateModified": "2026-03-04T14:06:03+00:00"
    },
    {
     "type": "post",
     "title": "Tech strategy now depends on alignment, not isolated moves",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/tech-strategy-now-depends-on-alignment-not-isolated-moves",
     "datePublished": "2026-03-03T14:53:03+00:00",
     "dateModified": "2026-03-03T14:53:03+00:00"
    },
    {
     "type": "post",
     "title": "Pair AI insights with Instagram scheduling, don't cut teams",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/pair-ai-insights-with-instagram-scheduling-dont-cut-teams",
     "datePublished": "2026-03-02T15:45:04+00:00",
     "dateModified": "2026-03-02T15:45:04+00:00"
    },
    {
     "type": "post",
     "title": "AI in attribution is a continuous loop, not a revolution",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/anthony-pitts/ai-in-attribution-is-a-continuous-loop-not-a-revolution",
     "datePublished": "2026-02-23T15:44:03+00:00",
     "dateModified": "2026-02-23T15:44:03+00:00"
    }
   ]
  },
  {
   "name": "Todd Kirk",
   "sector": "Marketing Measurement",
   "shortBio": "Founder of Middlegame Marketing Sciences, turning marketing data into action",
   "bio": "Todd Kirk is Founder and Managing Director of Middlegame Marketing Sciences, where the focus is helping organizations move beyond retrospective reporting to forward-looking growth. Todd has led the development of multi-million dollar analytical solutions at IRI and MMA, and is Co-Founder and Lead Architect at Provalytics. Todd received the ANA Genius Award for Marketing Analytics Innovation.",
   "image": "https://theexpertindex.ai/assets/experts/todd-kirk.jpg",
   "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk",
   "articles": [
    {
     "type": "post",
     "title": "Retail media needs system-level measurement, not siloed ROAS",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/retail-media-needs-system-level-measurement-not-siloed-roas",
     "datePublished": "2026-11-03T18:04:05+00:00",
     "dateModified": "2026-11-03T18:04:05+00:00"
    },
    {
     "type": "post",
     "title": "New data sources matter only if they improve commercial decisions",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/new-data-sources-matter-only-if-they-improve-commercial-decisions",
     "datePublished": "2026-07-25T15:55:04+00:00",
     "dateModified": "2026-07-25T15:55:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketing success is many customer responses, not one metric",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-success-is-many-customer-responses-not-one-metric",
     "datePublished": "2026-07-22T14:14:04+00:00",
     "dateModified": "2026-07-22T14:14:04+00:00"
    },
    {
     "type": "post",
     "title": "Measure customer response, not channel performance",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/measure-customer-response-not-channel-performance",
     "datePublished": "2026-07-21T15:56:04+00:00",
     "dateModified": "2026-07-21T15:56:04+00:00"
    },
    {
     "type": "post",
     "title": "Unused loyalty rewards can signal fading engagement",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/unused-loyalty-rewards-can-signal-fading-engagement",
     "datePublished": "2026-07-17T13:25:04+00:00",
     "dateModified": "2026-07-17T13:25:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketing analytics should predict across the whole system",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-analytics-should-predict-across-the-whole-system",
     "datePublished": "2026-07-13T14:54:03+00:00",
     "dateModified": "2026-07-13T14:54:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing measurement shouldn't rest on a single metric",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-measurement-shouldnt-rest-on-a-single-metric",
     "datePublished": "2026-07-10T14:44:03+00:00",
     "dateModified": "2026-07-10T14:44:03+00:00"
    },
    {
     "type": "post",
     "title": "Evaluate new channels by their effect on the whole system",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/evaluate-new-channels-by-their-effect-on-the-whole-system",
     "datePublished": "2026-07-08T13:41:04+00:00",
     "dateModified": "2026-07-08T13:41:04+00:00"
    },
    {
     "type": "post",
     "title": "No single channel answers the K-shaped advertising economy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/no-single-channel-answers-the-k-shaped-advertising-economy",
     "datePublished": "2026-07-06T13:38:04+00:00",
     "dateModified": "2026-07-06T13:38:04+00:00"
    },
    {
     "type": "post",
     "title": "Averaged marketing metrics hide diverging customer behavior",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/averaged-marketing-metrics-hide-diverging-customer-behavior",
     "datePublished": "2026-07-06T13:22:04+00:00",
     "dateModified": "2026-07-06T13:22:04+00:00"
    },
    {
     "type": "post",
     "title": "Understand the whole commercial system, not just marketing",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/understand-the-whole-commercial-system-not-just-marketing",
     "datePublished": "2026-07-02T21:34:04+00:00",
     "dateModified": "2026-07-02T21:34:04+00:00"
    },
    {
     "type": "post",
     "title": "Bad predictions usually come from bad data systems, not models",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/bad-predictions-usually-come-from-bad-data-systems-not-models",
     "datePublished": "2026-06-29T17:08:03+00:00",
     "dateModified": "2026-06-29T17:08:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing should be measured as a system, not by channel",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-should-be-measured-as-a-system-not-by-channel",
     "datePublished": "2026-06-26T13:22:03+00:00",
     "dateModified": "2026-06-26T13:22:03+00:00"
    },
    {
     "type": "post",
     "title": "Retail media data reveals the whole marketing growth system",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/retail-media-data-reveals-the-whole-marketing-growth-system",
     "datePublished": "2026-06-24T22:14:03+00:00",
     "dateModified": "2026-06-24T22:14:03+00:00"
    },
    {
     "type": "post",
     "title": "Retail media needs system-level measurement, not channel metrics",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/retail-media-needs-system-level-measurement-not-channel-metrics",
     "datePublished": "2026-06-19T14:33:04+00:00",
     "dateModified": "2026-06-19T14:33:04+00:00"
    },
    {
     "type": "post",
     "title": "Use World Cup search data to adapt engagement continuously",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/use-world-cup-search-data-to-adapt-engagement-continuously",
     "datePublished": "2026-06-16T16:13:03+00:00",
     "dateModified": "2026-06-16T16:13:03+00:00"
    },
    {
     "type": "post",
     "title": "AI transformation is about the system, not the tool",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-transformation-is-about-the-system-not-the-tool",
     "datePublished": "2026-06-14T17:33:04+00:00",
     "dateModified": "2026-06-14T17:33:04+00:00"
    },
    {
     "type": "post",
     "title": "Impressions and attention both need incrementality as the test",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/impressions-and-attention-both-need-incrementality-as-the-test",
     "datePublished": "2026-06-12T13:12:04+00:00",
     "dateModified": "2026-06-12T13:12:04+00:00"
    },
    {
     "type": "post",
     "title": "Traditional metrics miss how AI is reshaping purchase paths",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/traditional-metrics-miss-how-ai-is-reshaping-purchase-paths",
     "datePublished": "2026-06-10T13:35:05+00:00",
     "dateModified": "2026-06-10T13:35:05+00:00"
    },
    {
     "type": "post",
     "title": "AI advertising reveals demand as an interconnected system",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-advertising-reveals-demand-as-an-interconnected-system",
     "datePublished": "2026-06-08T13:45:05+00:00",
     "dateModified": "2026-06-08T13:45:05+00:00"
    },
    {
     "type": "post",
     "title": "Conversions, not views, drive growth from video advertising",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/conversions-not-views-drive-growth-from-video-advertising",
     "datePublished": "2026-06-05T14:27:04+00:00",
     "dateModified": "2026-06-05T14:27:04+00:00"
    },
    {
     "type": "post",
     "title": "Delaying agency payments costs brands agility and trust",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/delaying-agency-payments-costs-brands-agility-and-trust",
     "datePublished": "2026-06-04T04:23:03+00:00",
     "dateModified": "2026-06-04T04:23:03+00:00"
    },
    {
     "type": "post",
     "title": "Relying on Google Ads alone obscures true marketing ROI",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/relying-on-google-ads-alone-obscures-true-marketing-roi",
     "datePublished": "2026-06-01T15:45:04+00:00",
     "dateModified": "2026-06-01T15:45:04+00:00"
    },
    {
     "type": "post",
     "title": "AI-native advertising helps reach the growing US soccer audience",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-native-advertising-helps-reach-the-growing-us-soccer-audience",
     "datePublished": "2026-06-01T15:10:05+00:00",
     "dateModified": "2026-06-01T15:10:05+00:00"
    },
    {
     "type": "post",
     "title": "Marketers should adopt AI model exchanges for predictive work",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketers-should-adopt-ai-model-exchanges-for-predictive-work",
     "datePublished": "2026-05-27T11:42:04+00:00",
     "dateModified": "2026-05-27T11:42:04+00:00"
    },
    {
     "type": "post",
     "title": "AI automation frees marketing teams for creative strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-automation-frees-marketing-teams-for-creative-strategy",
     "datePublished": "2026-05-26T17:38:03+00:00",
     "dateModified": "2026-05-26T17:38:03+00:00"
    },
    {
     "type": "post",
     "title": "Static measurement models miss how AI reshapes buyer journeys",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/static-measurement-models-miss-how-ai-reshapes-buyer-journeys",
     "datePublished": "2026-05-23T14:57:03+00:00",
     "dateModified": "2026-05-23T14:57:03+00:00"
    },
    {
     "type": "post",
     "title": "Test AI advertising tools before trusting them with campaigns",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/test-ai-advertising-tools-before-trusting-them-with-campaigns",
     "datePublished": "2026-05-22T12:56:03+00:00",
     "dateModified": "2026-05-22T12:56:03+00:00"
    },
    {
     "type": "post",
     "title": "Click-based attribution no longer fits how people buy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/click-based-attribution-no-longer-fits-how-people-buy",
     "datePublished": "2026-05-21T14:45:05+00:00",
     "dateModified": "2026-05-21T14:45:05+00:00"
    },
    {
     "type": "post",
     "title": "Click-based attribution is defunding top-of-funnel marketing",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/click-based-attribution-is-defunding-top-of-funnel-marketing",
     "datePublished": "2026-05-20T13:31:03+00:00",
     "dateModified": "2026-05-20T13:31:03+00:00"
    },
    {
     "type": "post",
     "title": "More data does not produce better decisions on its own",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/more-data-does-not-produce-better-decisions-on-its-own",
     "datePublished": "2026-05-18T18:15:05+00:00",
     "dateModified": "2026-05-18T18:15:05+00:00"
    },
    {
     "type": "post",
     "title": "AI ad tools need human strategy to deliver",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-ad-tools-need-human-strategy-to-deliver",
     "datePublished": "2026-05-15T16:04:03+00:00",
     "dateModified": "2026-05-15T16:04:03+00:00"
    },
    {
     "type": "post",
     "title": "Programmatic TV needs granular measurement, not aggregate MMM",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/programmatic-tv-needs-granular-measurement-not-aggregate-mmm",
     "datePublished": "2026-05-14T20:08:03+00:00",
     "dateModified": "2026-05-14T20:08:03+00:00"
    },
    {
     "type": "post",
     "title": "Granular media data beats aggregate MMM for CTV precision targeting",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/granular-media-data-beats-aggregate-mmm-for-ctv-precision-targeting",
     "datePublished": "2026-05-11T16:32:03+00:00",
     "dateModified": "2026-05-11T16:32:03+00:00"
    },
    {
     "type": "post",
     "title": "Aggregate MMM models will miss the shift to B2B CTV",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/aggregate-mmm-models-will-miss-the-shift-to-b2b-ctv",
     "datePublished": "2026-05-11T01:15:04+00:00",
     "dateModified": "2026-05-11T01:15:04+00:00"
    },
    {
     "type": "post",
     "title": "Data needs a narrative to turn insights into impact",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/data-needs-a-narrative-to-turn-insights-into-impact",
     "datePublished": "2026-05-02T16:49:02+00:00",
     "dateModified": "2026-05-02T16:49:02+00:00"
    },
    {
     "type": "post",
     "title": "Use AI to enhance creativity, not replace it",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/use-ai-to-enhance-creativity-not-replace-it",
     "datePublished": "2026-05-01T14:08:03+00:00",
     "dateModified": "2026-05-01T14:08:03+00:00"
    },
    {
     "type": "post",
     "title": "Marketing must link spend to business outcomes, not clicks",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-must-link-spend-to-business-outcomes-not-clicks",
     "datePublished": "2026-04-29T15:34:03+00:00",
     "dateModified": "2026-04-29T15:34:03+00:00"
    },
    {
     "type": "post",
     "title": "Insight only matters when it turns into action",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/insight-only-matters-when-it-turns-into-action",
     "datePublished": "2026-04-27T14:16:03+00:00",
     "dateModified": "2026-04-27T14:16:03+00:00"
    },
    {
     "type": "post",
     "title": "AI should generate options while humans weigh them",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-should-generate-options-while-humans-weigh-them",
     "datePublished": "2026-04-27T14:10:04+00:00",
     "dateModified": "2026-04-27T14:10:04+00:00"
    },
    {
     "type": "post",
     "title": "AI speeds up marketing analytics but human insight must stay",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-speeds-up-marketing-analytics-but-human-insight-must-stay",
     "datePublished": "2026-04-25T16:49:04+00:00",
     "dateModified": "2026-04-25T16:49:04+00:00"
    },
    {
     "type": "post",
     "title": "Creative-level data beats channel aggregates on TikTok",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/creative-level-data-beats-channel-aggregates-on-tiktok",
     "datePublished": "2026-04-23T15:45:04+00:00",
     "dateModified": "2026-04-23T15:45:04+00:00"
    },
    {
     "type": "post",
     "title": "Marketing data is an investment, not an expense",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketing-data-is-an-investment-not-an-expense",
     "datePublished": "2026-04-20T12:55:03+00:00",
     "dateModified": "2026-04-20T12:55:03+00:00"
    },
    {
     "type": "post",
     "title": "Use AI for efficiency but anchor decisions in human insight",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/use-ai-for-efficiency-but-anchor-decisions-in-human-insight",
     "datePublished": "2026-04-18T17:10:04+00:00",
     "dateModified": "2026-04-18T17:10:04+00:00"
    },
    {
     "type": "post",
     "title": "Use AI to enhance human marketing strategy, not replace it",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/use-ai-to-enhance-human-marketing-strategy-not-replace-it",
     "datePublished": "2026-04-18T16:51:03+00:00",
     "dateModified": "2026-04-18T16:51:03+00:00"
    },
    {
     "type": "post",
     "title": "AI can inform marketing strategy but not replace human judgment",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-can-inform-marketing-strategy-but-not-replace-human-judgment",
     "datePublished": "2026-04-16T12:43:03+00:00",
     "dateModified": "2026-04-16T12:43:03+00:00"
    },
    {
     "type": "post",
     "title": "Meta overtaking Google signals a real shift in ad strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/meta-overtaking-google-signals-a-real-shift-in-ad-strategy",
     "datePublished": "2026-04-15T13:57:04+00:00",
     "dateModified": "2026-04-15T13:57:04+00:00"
    },
    {
     "type": "post",
     "title": "More marketing data does not mean better decisions",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/more-marketing-data-does-not-mean-better-decisions",
     "datePublished": "2026-04-14T03:42:03+00:00",
     "dateModified": "2026-04-14T03:42:03+00:00"
    },
    {
     "type": "post",
     "title": "AI ad budgets risk becoming a tech trap without strategy",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/ai-ad-budgets-risk-becoming-a-tech-trap-without-strategy",
     "datePublished": "2026-04-14T03:31:03+00:00",
     "dateModified": "2026-04-14T03:31:03+00:00"
    },
    {
     "type": "post",
     "title": "Pair AI advances with marketing fundamentals, not hype",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/pair-ai-advances-with-marketing-fundamentals-not-hype",
     "datePublished": "2026-04-11T19:42:02+00:00",
     "dateModified": "2026-04-11T19:42:02+00:00"
    },
    {
     "type": "post",
     "title": "Marketers who skip the TikTok-HubSpot integration risk falling behind",
     "url": "https://theexpertindex.ai/experts/marketing-measurement/todd-kirk/marketers-who-skip-the-tiktok-hubspot-integration-risk-falling-behind",
     "datePublished": "2026-04-10T16:59:02+00:00",
     "dateModified": "2026-04-10T16:59:02+00:00"
    }
   ]
  }
 ]
}